Dear Neudesic Family,
As we get settled into 2024 and get ready to officially close out 2023, I wanted to take a quick moment and summarize and share my thoughts.
Reflect
Let’s start with reviewing and reflecting on what 2023 meant for us. The year saw some major changes, with our beloved founders, Parsa and Tim, leaving to take a well-deserved break. However, the strength of the foundation that they helped build at Neudesic was evident as we navigated the tough year. We saw the market conditions drastically change for the worse around April, leading to delayed decisions, no decisions and even reductions from our existing and prospective clients. We went through a phase where it seemed like bad news far outweighed good news. It was during these hard times that we saw the team rally like never before. We stayed hopeful and passionate, patient and disciplined and got creative and innovative in how and who we sold to. I am happy to report that through these behaviors we ended the year with the following results:
Without IBM | 2022 | 2023 | YoY Growth |
Sales (Millions) | 230 | 257 | 12% |
Revenue (Millions) | 170 | 207 | 22% |
Headcount | 1864 | 1884 | 1% |
If we include our influence into IBM through the course of the year, some of these numbers are even more impressive.
With IBM | 2022 | 2023 | YoY Growth |
Sales (Millions) | 418 | 586 | 40% |
Revenue (Millions) | 212 | 348 | 64% |
* Please note that post our acquisition in Feb 2022, the way the revenue and sales were recorded changed a bit.
Riding on the momentum built in 2023, we have laid out the following goals for 2024:
Without IBM | 2023 | 2024 | YoY Growth |
Sales (Millions) | 257 | 356 | 38% |
Revenue (Millions) | 207 | 270 | 31% |
Headcount | 1884 | 2231 | 18% |
With IBM | 2023 | 2024 | YoY Growth |
Sales (Millions) | 586 | 659 | 12% |
Revenue (Millions) | 348 | 438 | 26% |
Realize
Neudesic’s growth in a year that saw most companies shrinking and struggling is a testament to the value we bring to our customers. For me, personally, when I got a chance to visit each of the Neudesic offices, I saw the awesomeness of the teams up close. I walked away with the impression that our teams continue to do amazing work, build significantly innovative solutions and accelerators, but some of that is just a well-kept secret. It was critical that these silos be bridged and information flow between market teams, national teams and our global services teams be increased. We spent a significant amount of time enabling that, and while the job is not completely done, I anticipate that 2024 will see a much more increased and streamlined collaboration between individuals across the company. We must achieve this without stifling independence of thought and creativity, and the key theme needs to be enablement and not management! I am certain that as you all become more aware of what our team members are doing, you will REALIZE and are reminded that Neudesic WAS, IS and REMAINS a technology and consulting powerhouse.
Recognize and Reward
Once the realization of the tremendous work across the company came, it was natural that we became more focused to ensure that efforts that were relatively hidden but were impactful, be recognized and rewarded. I must admit that this turned out to be a much harder task, as we tried to understand the incentive models across various roles and responsibilities. We wanted to ensure that there was fairness and the reward be as closely linked to effort and impact, as possible. With the deteriorating economy, it became even harder to stay focused on this. We tried to target the lower hanging fruits as quickly as we could. 2023 saw us increase our 401K matching by 100% from 1% to 2%. As we get into 2024, we are further doubling it from 2% to 4%. We are reworking the current incentive plans to be more inclusive, and to ensure that EVERY person in the company benefits from our growth. We still have some work to do here, but I think we are very close to sharing the initial version of this plan with you in the coming weeks. It is my commitment to you, that throughout 2024, we will continually improve our ability to recognize and reward great work at Neudesic.
Refresh
Most of the content above is around who and what we are. As we enter into 2024, it was important for us to also take stock of the changing technology landscape around us and ensure that our brand and our messaging was reflective of who we want to be. We all talk about AI, but what does it mean to us as a company? What confidence do we give to our customers, for them to choose us as a trusted partner in their transformational journey? How and who would we partner with as we engage with our clients to help build innovative solutions to their business problems. With all this in mind, we went into overdrive to refresh our brand story, refresh our offerings, re-invigorate our partnerships with Microsoft, Databricks, Profisee and others. It was a herculean task, led by our Marketing and Alliances team, and I am happy to report that we are at the cusp of the launch of our brand refresh. I am super excited and impressed with what the team has come up with, and I think you all are going to love what you see. Stay tuned for more updates on this.
Reorganize
Building on the refresh theme, it is evident that for us to be a (multi) billion-dollar company, we need to think and act a little differently than before. It doesn’t mean that we forget what got us here in the first place, and it also doesn’t mean that we only concentrate on our weaknesses. The right approach is to take what works well and figure out how to scale that further. Increase the impact of good behaviors across the company and realign goals and incentives to dissuade bad behaviors. 2024 is not going to be an easy year by any stretch of the imagination and as with any business, we will have limited means to achieve our goals. We must ensure that our teams don’t burn out, and our team members are able to spend more time on doing what helps them achieve their and Neudesic’s goals. We need to identify, empower and enable every single person who is helping drive us forward. We must be more inclusive as a company and encourage and support a diverse set of views and perspectives without which we can hardly call ourselves innovative. We must excite and motivate those who are in doubt and may not believe in our abilities and cause as much as the rest of us do. We must also get ready to be comfortable with being uncomfortable. Everything around us is changing and with that change comes an opportunity for us to refresh our own skills, abilities and thoughts. No one has the perfect answer for every problem, but the ones who will stand out are the ones who aren’t afraid to experiment and act on their convictions. To that effect, we have already started making improvements in how we do business. Over the coming weeks, you will learn more about the new and improved VBU model, the new EVP Org (Kunaal, Manzur and Ulichny), the big bet on our new Innovation team, realigned and improved incentive plans across all roles and responsibilities, our global and national expansion plans and many other business decisions.
Thank you for all the hard work, effort and passion that you bring to Neudesic every day. I am certain that with your support, we will continue to evolve for the better throughout 2024 and make this an absolutely REMARKABLE year.